Ray Catena Sells Upscale With SiteLive

Wards 500 Rank: 16

Mitchell Brenner, Internet Director for Ray Catena Auto Group, knows that customer convenience is paramount - especially when selling upscale vehicles such as Mercedes, Jaguar and Lexus.

"It has always been a top priority to to make our customer's buying experience as satisfying as possible," says Brenner. "Deploying SiteLive's live chat service on our Web site was a terrific way to strengthen our commitment to service excellence."

SiteLive enables dealerships to tap into a new stream of sales by interacting live with buyers as they wander about the dealership Web site. Using the latest in Instant-Messaging technology, SiteLive greets visitors live, engaging them in a "chat" sales dialog.

"SiteLive delivers a higher quality buying experience for our customers. But the real surprise is the number of extra vehicle sales they bring us," says Brenner. "We looked at a number of options in this area of live service and SiteLive stood head and shoulders above the rest. Their solution is state-of-the-art and their online service representatives are very professional."

Ray Catena Auto Group, located in Edison, New Jersey, has been using SiteLive's service since July 2002. Ray Catena Auto Group is ranked 16th on the Wards 500 largest volume dealership list. They sell Mercedes, Jaguar, Porsche, Lexus, Infiniti and Aston Martin makes.

Visit the Ray Catena Auto Group Web site at: http://www.raycatena.com